Proper

Abstract

With the advancement of information and communications technologies, market related to Virtual Reality(VR) using mobile-based devices has been rapidly expanded. Global companies such as Google, Facebook, SONY and Samsung Electronics have competed for the preoccupancy in the virtual reality market by introducing products and services in the area of game, education, and tourism. Meanwhile, the most active area of the virtual reality ecosystem is ‘Contents’ among the cycle of ‘Contents-Platform-Network-Device’, and various types of virtual reality theme park have been developed with the growth of VR related technologies. In Korea, government and corporations are actively trying to expand the market through cooperation, but it still remains as a kind of promotion to raise awareness of virtual reality in the nation. Therefore, using contingent valuation method, this study aims to estimate value of virtual reality theme park and provide practical insights to corporation, government and related institutions.